Technology is constantly evolving and adapting to these changes can be a struggle. We live in an age where we now have a crossover between technology and various services. All of us have used Uber, booked an Airbnb, and made purchases with a few easy touches.
Food delivery has emerged as one of the best crossovers between service and technology and the industry continues to innovate. From having groceries delivered to ordering full meals instantly, the technology has advanced so well that takeout food is now the most convenient option. Technology has made it so easy that there is barely a need for home-cooked meals – the food now comes straight to you.
Customer Demands in the Food Delivery Industry
With days passing by so swiftly, a fast-paced life requires fast-paced services. Customers continue to drive the need for quick, efficient food delivery services to match their lifestyle. Generation Y, also known as millennials, are accustomed to having everything at their fingertips. The technology needs to be able to keep up with this customer.
Food Revolution is another big movement that is currently trending. People are more aware of what they are putting in their bodies – especially these newer generations. Through Food Network shows, blogs, celebrity chefs, and YouTube channels, customers have made a giant shift towards healthy menus and cleaner options. The concept of fast food is great from a time-saving standpoint, but no one wants to eat garbage anymore.
Whether it’s gluten-free, vegan, keto, paleo, or just organic, customers are looking for the healthiest menus and want their food as natural as possible. People have taken more interest in their overall health and technology is the change driver. From FitBits to Apple watches, these devices enable people to have more information and awareness than ever before.
Read more: Sustainability within the Foodservice, Hospitality, and Events Industry
Innovations in the Food Delivery Industry
Rapid advancements in technology result in new trends shortly after. Now, we can run businesses from coffee shops and virtual assistants can be with you wherever you go. Companies are using data research and analysis software to be able to pin down targeted marketing, advertising, and growth.
The food delivery industry has taken advantage of these innovations as the demand has grown. At least once a week, a whopping 20% of consumers now rely on food delivery. Back in 2015, food delivery accounted for $30 billion in consumer spending.
Restaurants are now on board the healthy train. They recognize new technology trends and how they can further expand their business. These businesses are now adding app-enabled food delivery services, and companies like UberEats allow them to grow their business without the addition of more staff.
Grocery stores are also adopting these innovations to allow customers to order food online and have it delivered or picked up. The food delivery service continues to grow with companies like Blue Apron, Freshly, and HelloFresh offering subscription services. A good food delivery service can now adapt to the ever-changing habits of consumers.
Read more: Bitesize: Creating a CFIA compliant Nutrition Fact Label
The Benefits of Nutrition Analysis Software
No matter what your food delivery service offers, you need proper nutrition analysis to elevate it. Customers require all relevant nutritional information, whether they’re counting calories, carbohydrates, protein, fat, or need to be aware of allergens.
MenuSano is an intuitive nutrition analysis tool to quickly and accurately determine the nutritional information of the food that you serve. MenuSano is easy to use and it involves:
- Entering your ingredients into recipes
- Assembling the recipes to form your dishes
- Downloading and printing your new nutrition labels
This can be done in-house and will save you time and money compared to sending it to a lab. MenuSano also allows you to form a menu by creating menu items and grouping them into sections. Your new menu can then be printed from the application and inserted into your existing menu. The menus will even be branded with your logo, making this your one-stop-shop for everything you need for your nutrition labels.
Read more: Bitesize: The Growth of Takeouts and Meal Kits
Final Thoughts
The consumer demands are higher than ever before. They now expect their favorite restaurants to have an app and delivery options. They also want delivery services that they can schedule ahead of time. Ultimately, they want convenience.
Consumers also demand quality and want to know everything that has gone into the food they’re eating. They want to know where it came from, where it was grown, and how good it is for them. Those with food allergies are even more discerning, for they refuse to leave anything to chance. Providing customers with all the information they require helps build a level of trust and accountability between them and their food service provider.
MenuSano aims to provide you with these benefits and is a driver of change in the rapidly growing tech/food industry sector. It’s paramount to share the nutritional content of food in today’s climate. MenuSano provides you with the tools to share these key features with your current and future customers.
Read more: How To Market your Healthy Dishes with Social Media
